# News Hub

Your hub for Kevel’s most recent articles, conversations, and press highlights.

## The Engineering Engine: First-Party Data and the Kevel Acquisition with Paulo Cunha

James Avery sits down with [Paulo Cunha](https://www.linkedin.com/in/pcunha/), Kevel’s VP of Product, to explore the historical convergence of data infrastructure and ad tech. Drawing from his journey as the founder of Shift Forward (later Velocity), Paulo recounts the early days of building foundational first-party data tools in Europe and how his team’s expertise in real-time segmentation and forecasting became the backbone of Kevel’s audience product. The conversation dives into the strategic nuances of the European market, the "API-first" mandate, and why the cultural alignment between their two engineering-heavy organizations led to an incredibly successful post-acquisition integration. Paulo also provides a unique lens on GDPR as a competitive advantage and how global retailers can leverage rapid, first-party data activation to outpace traditional marketing cycles and drive higher yield.

## Chapters

### Listen on Spotify

### Listen on Apple Podcasts

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## Kevel Press Releases

- **[Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation](https://www.kevel.com/blog/kevel-launches-adobe-experience-platform-destination)** (February 25, 2026)
- **[Kevel Expands Global Footprint into Australia with Appointment of Chris Woodworth](https://www.kevel.com/blog/kevel-expands-global-footprint-into-australia-with-appointment-of-chris-woodworth)** (January 27, 2026)
- **[Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation](https://www.kevel.com/blog/kevel-welcomes-ad-tech-and-retail-media-veteran-jaclyn-nix-as-chief-operating-officer)** (January 9, 2026)

## Retail Media Podcast Picks

- **[MadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at Scale](https://audioboom.com/posts/8465597-madtech-podcast-special-kevel-s-james-avery-on-retail-media-walled-garden-platforms-and-program)**
- **[Retail Media's Family Reunion: Less Hugs, More Data Thugs](https://www.youtube.com/watch?v=Jn7f7ZTk21c)**
- **[James Avery, of Kevel, on programmatic advertising for Retail Media](https://www.emarketingassociation.com/2024/02/james-avery-of-kevel-on-programmatic-advertising-for-retail-media/)**

## Events & Awards

### Best New Product or Service: Sell Side  
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### Best Overall AdTech Solution  
  
### Employer of the Year – Advertising & Marketing

## Downloadables

### About Kevel (doc)  
[Download](https://drive.google.com/file/d/1Qg8NcIYwVPbesVZeIDOZc-xPiSlaE4zo/view?usp=sharing)

### Logos + Brand Book  
[Download](https://drive.google.com/file/d/1iP4f6axff1f8BPMnDKEARZISzOwpCs9o/view?usp=sharing)

### Leadership portrait  
[Download](https://drive.google.com/file/d/1QdPh-3pF4Vg7mZllkQu3yRoz9nntKIpL/view?usp=sharing)